Joseph Bouchrouche
A science-driven leader shaping the future of healthcare through strategic innovation and global commercial excellence.
A science-driven leader shaping the future of healthcare through strategic innovation and global commercial excellence.
A seasoned executive with over 15 years of experience in the medical technology sector, Joseph has led commercial teams across North America, Africa, and the Middle East. Holding a Master's in Chemistry, he brings a rare blend of scientific insight and business acumen to every role.
His career began in pharmaceutical sales, evolved into international marketing leadership, and culminated in senior roles as Business Unit Director and Marketing Director at a global medtech firm.
Joseph is passionate about innovation, team development, and advancing healthcare solutions that improve patient outcomes. He leads with integrity, inclusion, and a commitment to sustainable growth.
Led national marketing strategy for surgical technologies; drove campaign ROI and market expansion.
Owned P&L, commercial strategy, and distributor network; led cross-functional teams to achieve double-digit growth.
Built brand presence across Africa and the Middle East; launched innovative solutions in emerging markets.
Led sales teams in the Levant region; developed key accounts and market entry strategies.
Launched specialty products in hospital settings; built strong clinical relationships.
Developing and executing global strategies that align product innovation with market needs.
Driving profitability through data-driven decision-making and strategic resource allocation.
Leading cross-functional teams to bring breakthrough medical technologies to market.
Building powerful, patient-centric brands that resonate globally.
Navigating regulatory landscapes and cultural nuances to unlock new markets.
Mentoring and empowering diverse teams to deliver high-impact results.
His chemistry background enables deeper understanding of diagnostics and medical innovation.
Experience across diverse regions fosters cultural agility and inclusive leadership.
Committed to ethical, patient-centered solutions that drive real-world outcomes.
Passionate about mentoring talent and building high-performance cultures.
Open to leadership roles in commercial strategy, business unit management, or marketing within medical technology, diagnostics, or life sciences.
Mississauga, Ontario, Canada